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Post by account_disabled on Feb 20, 2024 3:03:36 GMT -5
Thing right now isn’t declarative data. We should mainly focus on the analysis of behavioral data which constitutes a kind of our customers. We will be able to define their needs for our products or services. However we must not forget that the combination of two sets of data, declarative data and behavioral data, will allow us to create a complete profile of our customer. Identify our customer Determine how to contact him Indicate how to communicate with the customer Marketing Sales Service For the customer this is what they understand Three basic stages of our company’s C Level Contact List products or services. Communication at each stage should be consistent and tailored to the knowledge each department has gained about the customer. The customer should be in the middle. Our job is to combine communications and data flows so that each channel through which we communicate with customers publishes messages that are consistent with the other channels and reflect what we already know about our customers. Otherwise we will confuse the customer and think that he is an unprofessional company that does not know what to offer him. Various communication channels and data – how to control Implementing omnichannel communication.
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