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Post by jferdousy427 on Feb 20, 2024 2:37:23 GMT -5
Forms using Submit have an almost 3% decrease in conversion rate » Tweet This « Expedia eliminated ONE field (company name) resulting in a $12 million profit » Tweet This « Asking for a phone number causes a 5% dip in conversion rate » Tweet This « Imagescape reduced their contact form from 11 to 4 fields, gaining a 120% conversion increase » Tweet This « Left aligned labels increase the readability compared to right aligned It’s time to get schooled in the sales tactics of the much-revered, much-admired used car salesman. Hurray! Okay, sure, people say they despise these types of salespeople… Yet when we’re talking about selling online, we rarely jump to learning how the masters – like Napoleon Barragan or Dale Carnegie – do it. All anyone wants to hear is “how to avoid sounding like a used car Brazil Phone Number salesman”. Car salesman are top-of-mind when we’re talking sales. And our fear of becoming like them is so powerful, we’ll even surrender opportunities to make money just to avoid any risk of being associated with the flabby underbelly of the sales world. They say know your enemy. So let’s take a look through the Skeazy Used Car Salesman’s Handbook of Slimy Secrets and see how not to move products like a slickster. If you will just don a plaid polyester suit and stick this toothpick between your lips, we can begin reviewing the handbook… Handbook Secret 1: Inflate the price so you can have a “blowout” Secrets of selling like a used car salesmanWho cares about being FTC compliant? Suckers do, that’s who! That ain’t us. Look, most of the people coming to the lot will be cheap buggers – er, “price conscious shoppers”.
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